Service driven innovation: Creating value by understanding end users
Thursday 26 June 9.30 am – 3.30pm
Lady Hale Building, University of Salford
Construction networking group the SCRI Forum is inviting CIAT members to attend this seminar at the CIAT-accredited University of Salford.
The majority of the value in our built environment is not concerned with the capital cost or even life cycle cost. It is concerned with the activities which go on inside and around our buildings.
Understanding that value is generated by our built assets in this way means we need to better understand how end users engage with our buildings.
Whether it is the performance of commercial assets, such as supermarkets, which are concerned with the behaviour of customers, or more complex notions of value for users of schools or offices, we create value by truly understanding our end users and delivering built assets that meet their needs.
Speakers include:
Prof. Peter Barrett (Pro-Vice Chancellor, University of Salford)
International overview of service driven innovation.
Neil Sachdev (Commercial Director, Sainsbury's)
How understanding the customer informs retail design.
John Lorimer (Capital Programme Director, Manchester City Council)
Designing schools to meet the needs of pupils and teachers.
Nigel Oseland (Director, AMA Alexi Marmot Associates)
How to create office buildings that really work.
If you have any queries about the SCRI Forum or the workshop, please contact Norman Gilkinson, the SCRI Forum coordinator. Email n.r.gilkinson@salford.ac.uk.
Cost £49.00 inc VAT.
For more details and to register please visit http://www.scri.salford.ac.uk/events